Responsible Marketing

MARKETING RESPONSIBLY

At Santa Fe Natural Tobacco Company we try to operate in as transparent a manner as possible. Therefore, our advertising is simple, straightforward, and information-based, with the goal of educating smokers about our premium whole-leaf tobacco products.

NO MARKETING TO MINORS AND NON-SMOKERS

Santa Fe Natural Tobacco Company believes that smoking is an adult choice. Therefore, we market only to smokers 21 years of age or older. Each year, we offer retailers updated “Age Reference" signs to help prevent sales to minors and remind the retailers to verify the age of persons purchasing Natural American Spirit or any other tobacco products.

Santa Fe Natural Tobacco Company is a signatory to the Master Settlement Agreement (MSA) and as such we meet all our obligations and make all required payments.

We don’t encourage non-smokers to start smoking; we don’t discourage smokers from quitting, nor do we encourage smokers to smoke more.